Give Them a Chapter Online, They're More Likely to Buy the Whole Book
At this year’s Frankfurt Book Fair, new data presented by LibreDigital shows that readers who get access to a sample chapter of a book online are more likely to buy the whole thing. LibreDigital has powered 500 million page views of sample chapters for retailers, authors and social networking sites.
“In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online,” said Russell P. Reeder, President and CEO of LibreDigital, Inc. “As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles.”
Other need-to-know data about selling books includes:
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