Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report
SearchIgnite has released their quarterly search advertising spend report.
The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter. That’s good news as we head into the holiday season.
The most notable increase came from multi-channel retailers, who upped their spend by 40% from Q3 2008 to Q3 2009.
Breaking down ad spend by search engine, Google and Yahoo! traded off percentage points year-over-year, but things were flat quarter-over-quarter.
Microsoft saw a 15% increase in ad spend, but it didn’t help them gain ground on Google. Yahoo!, on the other hand, is seeing an abysmal decline year-over-year with a 24% decrease.
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