Search Engine Watch > Industry > Ex-Yahoo! and Author of ‘Peanut Butter Manifesto’ Brad Garlinghouse Heads to AOL

Ex-Yahoo! and Author of 'Peanut Butter Manifesto' Brad Garlinghouse Heads to AOL

In 2006, Brad Garlinghouse made waves at Yahoo! by releasing the “Peanut Butter Manifesto,” which outlined a bunch of organizational and administrative problems he felt Yahoo! had. As senior vice president at the time, he felt Yahoo! was spread thin and needed focus, leadership, and accountability.

During the turbulence that accompanied the post-Microsoft acquisition rejection, Garlinghouse left Yahoo!

Now, he’s been tapped to run Internet and mobile communications at AOL. He’ll be based in Silicon Valley.

Garlinghouse isn’t the only big name to join AOL. Tim Armstrong left Google to run AOL earlier this year.

Leave a Reply

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

3y
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

3y
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

3y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

3y