Social Networking and Blogs Surpass Email in Popularity
With 67% of the worldwide internet population visiting, social networks and blogs are now outpacing email in popularity. They’ve become the 4th most popular online category, according to Nielsen Online.
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. This study explains why.”
Here are some more interesting nuggets of information on the matter from Nielsen:
Does this mean people will start responding to social media marketing over email marketing? Only time will tell. So will you when you leave a comment below.
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