With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. In today’s building brand equity column, “10 Ways Twitter Can Make Money,” Erik Qualman shows that by working new features into the service, the company could enhance users’ Twitter experience, and monetize their service at the same time.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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