Google Maps Adds Features to Local Business Ads
Google Maps has updated features for local business ads. First up, the pop up box for a local business listing will now include interactive links for features on Google Maps. These links include “Get Directions,” “Street View,” and “Save to My Maps.”
Secondly, there’s a new reporting feature. Available through your account’s Report Center, the report offers details on the number of users opening the info window for your business listing as well as how many clicked on the interactive link.
Writing on the Inside AdWords blog, Amanda Kelly said, “Often, Maps users are looking for different information than Search users. The new interactive links and the interaction reports should not only help customers connect with you faster but should also help you understand how to better target Maps users versus Search users. We’ll post again on this blog when the new changes to the reporting capabilities take effect.”
Related Reading:
Google Maps for Mobile Updates Servers for Easier Local Business Search
Google Maps Adds Richer Data to Search
YouTube Videos Now Part of Google Maps Search Mix
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.