81% of Online Holiday Shoppers Read Product Reviews
It’s no secret that reviews and ratings can affect a customer’s purchasing decision, and today, Nielsen Online has released data showing just how powerful those reviews can be.
Marketing of any kind starts with the product. If you have a solid product, it will be so much easier to advertise it. Plus, you’re more likely to have a positive experience with marketing that is out of your control, like reviews, ratings, and word-of-mouth. All of these things can show up in search results, especially the more clicked upon organic search results.
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