SEW Experts: Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search engines won’t reveal. In today’s Profitable PPC column, “Those Mysterious Quality Scores: Fundamentally Simple,” David Szetela points out that you don’t really need to know what those factors are, as long as you create your campaigns correctly and make sure you’re giving visitors what they’re looking for.
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