18-34 Year Old Responds to Email Marketing Over Social Network Marketing
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a new study from ExactTarget is showing how tough it can be.
The report showed that 18-34 year olds say they’re more likely to respond to marketing efforts via email or direct mail than they are social networking campaigns.
Here are more key findings from the study:
What do you think of this data? Let us know in the comments.
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