Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. In today’s By the Numbers column, “Landing Page Optimization — Insource or Outsource? Part 2,” Tim Ash shares three more important considerations before you choose to outsource your testing program or “insource” it by doing everything in-house.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
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