Microsoft and Facebook Enter Into Search Partnership
Microsoft Senior Vice President Satya Nadella announced at the company’s financial analyst meeting that their partnership with Facebook has been extended to include search.
The existing partnership has Microsoft serving up banner and sponsored ads on the popular social network. Last year, Microsoft paid $240 million to own a 1.6% stake in Facebook, a private company.
Microsoft expects Facebook members to see the integrated Live Search, including search ads, by the end of the 2008.
Earlier today, Facebook announced a new initiative, opening up its platform to aggregate feeds from other sites, including local search site Citysearch and other social networks such as Digg and Twitter.
In March, Microsoft announced its alternative to Google’s OpenSocial, a data portability partnership across 5 social networks: Facebook, Bebo, Hi5, Tagged and LinkedIn.
Meanwhile, Microsoft has announced a reorganization which will split the Platforms and Services Division into two new divisions: Windows/Windows Live and Online Services.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.