Understanding internal linking is made easier by comparing it to high school. In today’s link building column, “Internal Links And My High School Evolution,” Sage Lewis shows that, just as cool kids in school can make others cool by associating with them, internal linking can spread the “coolness factor” of your site, aka PageRank, among various pages.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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