Back-to-School Offline Purchases Influenced by Online Ads
AOL has released data from a Platform-A study examining the influences of online advertising on offline back-to-school purchasing. Here’s what you need to know:
“While back-to-school buying remains primarily an offline activity, the survey reveals plenty of opportunity for online marketing to influence back-to-school purchases,” said Stuart Rodnick, Senior Director of the ADlytics group. “As an example, the usefulness of weekly circulars can be extended online where they can be viewed any day of the week and targeted to in-market back-to-school shoppers.”
Related Reading:
The Offline Benefits of Online Advertising
Assessing the Offline Impact of Online Research
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