Coherency is an overall sense of your design hanging together. It’s a congruity and harmonious consistency in the relation of all parts to the whole. And it’s largely ignored by landing page testers. In today’s By the Numbers column, “Coherency in Landing Page Testing,” Tim Ash shows how this can lead visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.