![Search Engine Watch Expert - Carrie Hill]()
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. In today’s Small Business Search Marketing column, “The Big Picture — Well-Rounded SEM for SMBs, Part 3,” Carrie Hill shares a few more elements a small business should consider when looking at a well rounded SEM campaign, including local search, usability, and creating a Web site that will increase conversions.
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