Spending on Mobile Search Ads to Reach $2bn by 2013
Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know.
According to Juniper Research’s Principal Analyst, Dr Windsor Holden, “While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets — combined with the development of applications enabling targeted, instant measurement and frequency capping — mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels.”
What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!
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