Search Engine Watch > Industry > SEW Experts: Taking the Fear Out of Web Analytics for Your Small Business

SEW Experts: Taking the Fear Out of Web Analytics for Your Small Business

Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in less time with Web analytics. In today’s Small Business Search Marketing column, “Taking the Fear Out of Web Analytics for Your Small Business,” Carrie Hill simplifies the process by breaking down the four metrics you should be analyzing on your small business web site.

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