Nielsen Releases March 2008 U.S. Search Data
We’ve already seen the numbers from Hitwise, Compete, and comScore. Now it’s Nielsen’s turn to serve up its March 2008 data for top U.S. search providers.
Google, of course, took the top spot with 58.7%, up 25.5% year-over-year. Yahoo came in second at 18.1%, a decline of 4.5% year-over-year. MSN rolled into third with 12%, a 36.6% increase while AOL experienced a decrease of 19.4% to get just 4.1% of the market. Ask.com came in at just 2.4% but that’s a 52.4% increase from last year.
Here’s the big breakdown/comparison for each of the top 5:
Hitwise 67.25%
Compete 69.4%
comScore – 59.2%
Nielsen – 58.7%
Yahoo
Hitwise – 20.29%
Compete – 14.8%
comScore – 21.3%
Nielsen – 18.1%
MSN
Hitwise – 6.65%
Compete – 10.2%
comScore – 9.4%
Nielsen – 12%
AOL
Hitwise – N/A
Compete – 1.5%
comScore – 4.8%
Nielsen – 4.1%
Ask
Hitwise – 4.09%
Compete – 3.7%
comScore – 4.7%
Nielsen – 2.4%
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