SEW Experts: B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Creating ad groups for a business-to-business (B2B) content advertising campaign can be done by examining the pages that show up high in the results for your targeted keywords. In today’s Content Advertising column, “B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns,” David Szetela explains how to create top performing content ad groups for a B2B ad campaign.
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