Paid Click Growth Slows, Declines in Q1 2008
Following a less-than-luster February, paid clicks were weak across the board in the first quarter of 2008, according to published reports of a report by comScore.
Google’s paid clicks slowed to a growth of just 1.8% in the first quarter. While March’s growth was still a year-over-year increase of 2.7%, these numbers are nothing close to the double digit growth that we’ve seen from Google in the past.
The news was not better for Google’s competitors. In March, Yahoo was down 3.1%, Microsoft was down 15.1% and AOL was down by 2.3%.
Google releases Q1 revenues later today Thursday, April 17 at 4:30pm EST/1:20pm PST.
Related Reading:
Google Ad Clicks Up, Down and Flat in Feb., Depending on Who You Ask
Even for Google, Conversions Matter More Than Clicks
Is Google’s Price Drop A Reflection Of Recent Media Coverage
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.