SEW Experts: Sales and Your Search Marketing Agency - Part 2
A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the payment terms must all be considered in light of the unique demands of search. In today’s Business of Search column, “Sales and Your Search Marketing Agency – Part 2,” Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships.
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