SEW Experts: The Beginning of the End? Or the End of the Beginning?
ComScore’s recent data showing flat paid search growth for Google led many in the media to declare that the paid search sky was falling. But the rush to judgment was wrong, and there are other factors involved. In today’s Searching for Meaning column, “The Beginning of the End? Or the End of the Beginning?,” Kevin Ryan outlines the saga of misread numbers, media’s desire to show failure that isn’t there, and the fickleness of financial markets.
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