Highlights from the SEW Blog: January 1-4, 2008

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

We’ve collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

  • SEW Experts: New Search Engine Trends, Old SEO Troubles in 2007
    With advances such a universal search and the explosion of social media, 2007 was quite a landmark year for search marketers. For all of its breakthroughs, a few bad habits still remain from years past.
  • SEW Experts: SEO.edu: Can You Learn SEO From a Book? – Part 3
    Search engines give SEOs the 4 PRs for submitting sites: press releases, product releases, proper rules, and PageRank. But these alone won’t solve SEO problems.

Search Advertising

  • SEW Experts: Google AdWords 101
    The Internet is overflowing with high-level discussion of how to plan a search advertising campaign. But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign and look into the methodology of setting up ads and A/B testing.
  • Ask and LookSmart Send Out Click Fraud Settlement Letters
    Letters were sent out yesterday for a class action suit that both companies are trying to put behind them.
  • AdSense Adds Newbie Central
    In their ongoing efforts to help educate their users the Google AdSense team has added Newbie Central – “the complete resource center for newly approved AdSense publishers.”

Linking Issues & Social Media

  • Which Industries Really Like Sponsored Links
    When advertising on destination sites, some industries prefer sponsored text links while others are less focused on them.

Local & Mobile Search

  • Ask.com introduces voice-activated capabilities to mobile search service
    The new “Click to Speak” feature lets people speak their location and desired destination to receive directions on their web-enabled mobile devices.
  • ChaCha launches text service at Sundance Film Festival
    The “human-powered search engine” now lets users text questions of any kind to a ChaCha guide and receive text answers on their cell phone.

Vertical & Specialty Search

  • SEW Experts: Vertical Search: B2B Survey Says … Blazing Hot
    A look at Convera’s recently released Vertical Search Report.

In-House & Outsourcing

  • SEW Experts: Win the Right Search Marketing Clients
    As a new search marketing firm, what kinds of clients will best fit your business?
  • SEW Experts: Search Engine Marketing 21st Century Manifesto
    As Web marketers, our time has come. We must stand up to our clients and demand they build sites worth linking to.

SEM Industry Issues

  • SEW Experts: 2008 Wish List: Search Engine Hangover Cures
    The new year is always a time for looking forward, and while last week’s column focused on the old, we kick off the year with a wish list for 2008.
  • InfoSpace Seeks Search Engine Market Share
    Now that InfoSpace has cleared away other business lines and staff, they just re-committed to online search.
  • Presidential Candidates in Need of SEO Help
    There are glaring holes in search strategy on virtually all of the sites of major candidates and minor players on both sides of the aisle.

Searching/Search Technologies

  • Wikia Search Engine To Launch Test Version Jan. 7
    Wikia founder Jimmy Wales said last year that this open source, community-driven program would eventually challenge Google.
  • Network Neutrality
    If the telcos succeed in violating network neutrality, it will blow up the web experience as we know it.

More from the SEW Blog

  • SEO Company CEO Arrested, Jailed: Accused of Foreclosure Scam
    Traffic Power earned an infamous reputation as a search engine optimization firm, allegedly using “black hat” tactics that may have resulted in bans by Google, Yahoo and other search engines. Now Traffic Power’s CEO is behind bars for allegedly running a housing foreclosure scam.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

Taggedsearch advertisingSearch Engine GuideSearch Engine RoundtableSearch enginesSearchEngineLand
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