SES Chicago, Day 3 Coverage
Welcome back to our day 3 wrap-up of coverage at SES Chicago 2007. Today was a big day for PPC and paid links issues, with strong attention on SEM for retailers and strategies for pitching upper-level management on SEM principles. The coverage is high-quality and has some great analysis, but if you’re looking for more information on a session you didn’t get to or don’t have comprehensive notes on, remember your show booklet has an access code to the presenters’ slides, which we’ll be posting to the site soon. See you for SES Chicago Day 4 tomorrow!
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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