Search Engine Watch > Industry > SEW Experts: How Google, Yahoo Content Ad Matching Really Works

SEW Experts: How Google, Yahoo Content Ad Matching Really Works

If you think you know how Google and Yahoo perform content ad matching, you may be surprised. In today’s Content Advertising column, “How Google, Yahoo Content Ad Matching Really Works,” David Szetela takes a detailed look at how content advertising campaigns really work — how Google and Yahoo match your ad groups to appropriate pages of site content, and display your ads there.

Leave a Reply

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

3y
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

3y
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

3y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

3y