SEW Experts: Content Advertising Explained - Part 3
Content ads need to work harder than search ads to distract the reader’s attention from the Web site content that attracted them in the first place. In today’s Content Advertising column, “Content Advertising Explained – Part 3,” David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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