AOL Adds Quigo to Platform A
AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Quigo’s distribution network includes several A-list publishers, including ESPN, Forbes, Time Inc. magazine sites, CareerBuilder, and McClatchy’s newspaper sites.
Quigo will be added to AOL’s growing Platform A division, formed in September. That unit includes Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech.
AOL parent Time Warner also reported earnings today. AOL advertising revenues rose 13 percent year-to-year to $61 million, which was not enough to counteract a 56 percent plummet in subscription revenues.
Time Warner also announced this week that Chairman and CEO Dick Parsons will step down at the end of the year, and COO Jeff Bewkes will take his place. That move, along with the moves to beef up AOL’s ad business, have many guessing that the company will be split up soon.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.