Microsoft Acquires Shopping Search Site Jellyfish
Microsoft has acquired Jellyfish, a comparison shopping site that launched in June with a pay-per-action ad model.
Jellyfish acts like a reverse auction through which retailers are ranked according to the amount they agree to lower their prices. The more they drop the price, the higher up in the search results advertisers appear.
On the Live Search blog, a Microsoft rep said, “We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search.”
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.