Search Engine Watch > Industry > SEW Experts: Search Marketers Stock in Trade? Not Trading Stocks.

SEW Experts: Search Marketers Stock in Trade? Not Trading Stocks.

In today’s Search Ads column, “Search Marketers Stock in Trade? Not Trading Stocks.,” Matt Spiegel discusses why portfolio management no longer strikes fear into the hearts of search marketers. Find out why changing bids doesn’t make the marketer.

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