Search Engine Watch > Industry > SEW Experts: Real World Trumps Online in Local Search

SEW Experts: Real World Trumps Online in Local Search

In today’s Vertical Challenge column, “Real World Trumps Online in Local Search ,” local search expert Gregg Stewart reminds you that if you don’t know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline is key.

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