Search Engine Watch > Industry > SEW Experts: Reach Today’s Search Users With Long-Tail Optimization

SEW Experts: Reach Today's Search Users With Long-Tail Optimization

In today’s au Natural column, “Reach Today’s Search Users With Long-Tail Optimization,” Mark Jackson discusses the evolution born of necessity which has led search users to come so far in such a short time. He tells you how you can reach today’s educated search engine user by optimizing for the long tail.

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