Book review of How to Win Sales & Influence Spiders by Catherine Seda
Industry and SES veteran Catherine Seda has authored a new book published by New Riders entitled: How to Win Sales & Influence Spiders. Written for the small to mid-sized business owner or entrepreneur, this book provides a clear roadmap for how these businesses can leverage the Web to boost their business performance. This book goes beyond search into blogs, podcasting, social media, email and affiliate marketing. it covers a broad sprectrum of Internet marketing tactics. The chapters are peppered with case histories and valuable insights from industry veterans. The book is clearly for the business owner audience. It was not written for the professional search engine marketer; however, search pros will want to recommend the book to small and mid-sized business clients struggling with how to navigate the online marketing waters.
An experienced author and columnist for Entrepreneur magazine, Cat knows her audience well. Having read her work for a number of years, I find myself marveling yet again at her breezy can-do writing style. Cat makes tough topics seem easy. The content is very accessible with lots of easy-to-read bulleted lists and highlighted tips. (In the interest of full disclosure, I am a contributing author of this book and Chris Sherman was the technical editor.).
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.