This was a hot topic of conversation at last week’s SES – companies are having extreme difficulties finding an hiring qualified SEO talent, and paying higher premiums for an experienced SEO is intimidating to many businesses.
Our resident in-house expert, Jessica Bowman, offers tips on how to go about hiring the right SEO people for your organization in her latest column: You Can’t Afford Michael Jordan, But You Can Get a Strong SEO Leader.
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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