Brian Induni Interview about the Web Analytics Association
Brian Induni is the Executive Director of the Web Analytics Association, and we recently spoke about the formation, role, and future of the WAA.
The WAA plays a lead role in examining many of the basic issues in the Web Analytics industry. Issues such as standardization of terminology, the best way to measure Rich Media (e.g. Ajax) and more.
In addition, the WAA has a rapidly growing number of tools oriented at educating people on analytics. This includes a set of college level courses at the University of British Columbia, and lots of good information on their site.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.