Search Engine Watch > PPC > Search Engine Advertisers’ Wish List

Search Engine Advertisers' Wish List

In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to make PPC search advertisers’ lives easier. The first installment includes requests for ad-click tracking in Yahoo, CPC behavioral search ads in all engines, and PPC video ads. He’s compiling more requests, so feel free to add yours in the SEW Forums.

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