Brand Advertisers Not Warming Up to Google
It seems many brand advertisers are not happy with Google’s attempts to appease them. According to ClickZ, Google’s outreach to brand advertisers — expansion into radio and print, its acquisition of YouTube , its new display and video ad formats , and the move to its opulent offices in Manhattan — are being resisted by Madison Avenue brands for a simple reason: Google insists on trafficking and reporting all the ads itself.
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