YouTube shares secret of its home page picks

The clips featured on YouTube’s home page are not paid placements, insists Jennifer Nielsen, the video-sharing site’s marketing exec. “Our editorial team scours the site for the most entertaining, novel and unique content,” she tells Mark Glaser of NPR.” Some users have accused CBS of buying its way into YouTube’s “Most Viewed” pages.

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Five YouTube promotion mistakes that even experienced professionals make

Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the very same mistakes. To prevent this from happening, we’ve gathered the most common YouTube promotion mistakes you can face and ways to avoid them.