YouTube featured in Coke campaign

Brian Morrissey of AdWeek reports that Coca-Cola has launched a YouTube promotion that taps several of the most popular video bloggers. This includes LisaNova, Geriatric1927 and Renetto.

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Five YouTube promotion mistakes that even experienced professionals make

Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the very same mistakes. To prevent this from happening, we’ve gathered the most common YouTube promotion mistakes you can face and ways to avoid them.