Yahoo Sending Panama Invites Out
I reported at the Search Engine Roundtable this morning that Yahoo! Search Marketing Version 2.0 (Panama) Invites Going Out. I was one of the first to be invited to upgrade to the Panama release, but outside of my group, it appears that now others who have requested the upgrade are now receiving them. Wondering what the process for upgrading is? Well, (1) it takes about 8 hours for the upgrade to happen, so it while you do not need to make changes to your account and (2) keyword listings with zero impressions for past 13 months or zero clicks for past 18 months will not be transferred over to new system. I have documented my experience with upgrading to Panama here.
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