comScore is reporting that the classifieds category is gaining very fast with 47 percent annual traffic growth. Classifieds sites, as defined by comScore, collectively racked up 37.4 million monthly uniques in July. That’s 22 percent penetration of the total U.S. online population.
As one might predict the category leader is Craigslist, which had 13.8 million users and experienced 99 percent growth vs. the previous year. Only two sites grew faster than Craigslist on a percentage basis: LiveDeal (104 percent) and Oodle (463 percent).
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery.
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