Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:
From The SEW Blog…
- Daily
SearchCast, July 28, 2006: Google Class Action Suit Over Click Fraud Settled;
Google Radio Ads; Anti-Phishing Protection In Search Results & More!
Today’s search podcast covers the class action lawsuit settlement against
Google over click fraud getting final approval; Google ramping up radio ad
testing; putting anti-phishing warnings into your search results; ranking woes
and more!
TrustWatch Extension Puts Phishing Warnings Into Google, Yahoo & MSN Results
Using Firefox or Flock? Now you can get an extension from TrustWatch that will
may help you spot phishing scams in your search results at Google, Yahoo and
MSN….- Google
Testing Radio Ad Sales In Detroit
Google rides the radio waves, from News.com looks at how Google AdSense for
radio is now being tested in Detroit, before a planned rollout of the program
to all Google advertisers. Technically, Google’s been running radio ads ever
since it acquired dMarc Broadcasting in January. It’s not like dMarc stopped
doing what it was already doing when Google bought it. The real change is that
Google is integrating the ability for any existing advertiser to make radio ad
purchases on a bid basis. For more on Google’s radio plans, see Googleplex
Irvine & “AdSense Audio” For Radio Ads and Speculation:… - Google
Guess, Google Real Estate – New Google Coming Services Found?
Via Google Blogoscoped, What’s in Google’s Sandbox? from Tony Ruscoe has him
stumbling upon new services that Google may plan to release such as Google
Events, Google Real Estate Search and “Google Guess.”… - Google
Hands Over Email In Hate Case
Feds Retrieve Google Records after Gmail Used for Hate Speech from eWeek
covers how the US FBI asked for and was given an email and some session
information from someone accused of sending a threatening letter to the
NAACP…. - Google
Click Fraud Settlement Approved
Download fileJust got word from Google that the settlement in the class action
lawsuit over click fraud has been approved. I’m dashing out, so this is just a
short post to give you a heads-up. So far, I haven’t seen any news stories on
it. Settlement is here (PDF file), the $30 million in attorney fees is
approved, apparently around 500 companies choosing to opt-out. I’ll postscript
more tomorrow or do a fresh post when stories appear. Google statement: We’re
pleased Judge Griffin has affirmed the settlement as appropriate and fair to
advertisers. We look forward to continuing to manage… - What
Drives Searchers to Buy Cars?
The automotive industry is the largest player in the search world, in both
natural search engine optimization and in the paid search arena. Until
recently, auto manufacturers weren’t a major presence in search results, with
most search marketing campaigns conducted by independent aggregators who
focused on providing quotes, helping consumers locate dealers and so on.
Recently, however, the major manufacturers have begun to flex their search
muscles, much to the consternation of aggregators, who are feeling crowded. A
new study from Yahoo and comScore looked at searcher behavior in the
automotive sector, analyzing activity, user preferences, and how purchases
were…
Headlines & News From Elsewhere
- One Of The Best SEO Tools
[mod rewrite] Now The Biggest Security Risk, Threadwatch - Weather Report –
The New Yahoo! Search Crawler (Slurp) Is Here!, Yahoo Search Blog
Debut: Meta Search Shopping + Preemptive Search Service: ShopEasier.com,
ResourceShelf
Interview: Bill Gross, Searchblog
Google’s Two Word Keyword Filter?, Search Engine Roundtable
Jupiterimages’ New Image Search Engine, Alan Meckler- New
Google Talk Features: File Transfer and More, Google Blogoscoped - Yahoo
Launches Messenger 8 With 180 Plugins, TechCrunch - Stock Prices and the Future of Search, ClickZ
Visual Similarity Search Engine Finds Images According To Your Specs,
Robin Good
White Hats who Need a Hug, SEO BlackHat- Sphere
Nails Long Terms Deal With About.com, TechCrunch
coComment introduce a crawler to track conversations, Currybetdotnet- Google launches
open-source repository, News.com
Young Coders Summer on Google, Wired News
AdWords 101: Setting up a campaign (Part 1 of 2), Official Google Inside
AdWords Blog
Keyword Focused RSS Alerts Delivered via SMS, IM, or Email: ZapTxt.com,
ResourceShelf- Microsoft Recaps adCenter at Analysts Day, ClickZ
Google Radio Ads Running In Detroit; Full Launch in 3 Months,
paidContent.org- 3 Ways to Immediately
Increase Search Engine Traffic, Performancing