The Future Of AdWords For TV?
No, it’s not search. No, Google’s not connected or even rumored to be
involved with this company. But
See
Spot Run from BusinessWeek caught my eye. It’s about a start-up company
called Spot Runner that does quality
local TV commercials for small businesses. Pick your industry, do a quick cheap
modification to a commercial template, then run your ad on cable stations in
your local area. The story felt a lot like how small businesses initially got
into paid search through programs from Overture/Yahoo and Google. Now that
Google’s doing
radio ads, this model feels a lot like how it or other search players might
go into video and TV ads.
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