Google Publication Ads Test Deemed Unsuccessful
Google’s Print Auction Fizzles from BusinessWeek covers how the new
Google Publication Ads
program didn’t exactly raise tons of money after its
first public
auction. One advertiser got a bargain, a $59,000 space (at rate card rates) in
Martha Stewart Living for only $4,000. The question is, how much did Google pay
for the right to resell that space? No one’s saying. Google says demand was
light but they are pleased with the test. Another advertiser is cited as
spending $3,000 for a print ad through Google that brought in $181 in sales. But
he wishes he’d just spent that money on search ads, now.
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