Search Engine Watch > SEO > Music’s Payola Compared with Web’s Link Buying

Music's Payola Compared with Web's Link Buying

Techdirt compares buying links to payola, “the illegal practice of record companies paying money for the broadcast of records on music radio.” Joe at Techdirt explains that both payola and link buying are ultimately where “the seller pays for this by auctioning of its credibility, or whatever it is that made it popular.”

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