Search Engine Watch > Analytics > 60% Oppose Search Engines Storing Search Behaviors

60% Oppose Search Engines Storing Search Behaviors

A study conducted by the University of Connecticut showed that 60% of users are opposed to search engines permanently storing their search behaviors. The study was in response to the US Government requesting search data from the search engines. The 23% of 800 Americans surveyed use a search engine more then once per day. They were split down the middle on the question of; should search engines provide search queries to the government, whereas 30% are in favor of the government monitoring search data. The study also shows that “only 13% of the public feel “extremely” or “very” confident that the search behavior collected by Internet companies will remain private.” Read the full study here.

Leave a Reply

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

3y
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

3y
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

3y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

3y