Closing CPC Price Gap or Irrational CPC Buying
John Battelle wrote a
post where he cites a recent
Blue Nile earnings statement
I have a client in the diamond industry, and he was ready to jump into the
PPC game but pulled out just before. What was his reasoning? He was concerned
with PPC fraud. But what was I worried about? I was worried about a dozen other
people, like my client, getting into PPC at the same time (i.e. Valentines Day
season). All these inexperienced people bidding on expensive keywords, doesn’t
mesh well with me. I am with Blue Nile’s CEO Mark Vadon on this one.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.