Cast your vote for this year’s Eyeblaster Creative Awards.
The ’05 awards are divided into North American and international categories. Nominees of the, er, domestic variety include Liquid Advertising for Bards Tale and The Hulk, Modem Media for Delta, Peel Interactive for McDonalds Dollar Double Cheeseburger, and True North for The Incredibles and Scrubs Season One. Overseas entries include The White Agency in Australia for NRL Bigpond, Feref UK for Ray, and Tyo Interactive in Japan for Maxell.
ClickZ is the EB Awards’ returning media sponsor. The ceremony happens November 8 at the Show Nightclub on 41st street.
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube video has gone viral for three key reasons: better video editing, a self-explanatory title, and the growth of social media.
Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience.
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