Yahoo Acquires WhereOnEarth, Provider of Local and Location Based Services
A note on the Yahoo Search Blog alerts us to Yahoo acquiring UK’s WhereonEarth, that amongst many services, can help deliver location based local advertising They also do work in wireless location based services, hello Yahoo Mobile
According to Rafat, WhereonEarth has has a limited deal with Yahoo for five years.
In an offline world 80-90% of purchases happen within 8-10 miles of your home. We believe this will carry over into the online world and in an increasingly personalized internet, users should expect their search results to reflect their lives more precisely. Same for advertisers ? they need to target users with more meaningful, relevant ads based on the user?s locality.
Sounds similar to my scenario with Google being able to offer VERY localized advertising with their Wi-Fi ventures. John Battelle makes a few interesting points about Yahoo’s potential Wi-Fi plans on his blog.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.