Last call for BMW Films! That’s the gist of an e-mail BMW is sending around to registered users, telling them the granddaddy of online branded entertainment (and father of a thousand brand-sponsored film festivals) will come down October 21. Since the “The Hire” series launched, it’s logged 100 million views, the company said. The take-down comes four months after the automaker parted ways with Fallon, the agency behind the pioneering film series.
The decision got us at ClickZ talking about the longevity of viral video. Should these things simply die after a certain time, or is it worth supporting them forever so long as you’re only paying for hosting? Share your thoughts in the comments.
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube video has gone viral for three key reasons: better video editing, a self-explanatory title, and the growth of social media.
Orabrush’s "Reverse Marketing Model" has accumulated more than 39 million views on YouTube by creating high levels of awareness, fostering demand for the product in stores, and forming retail partnerships to meet consumers’ need for convenience.
We use cookies to understand how our site is used and to improve it. Cookie policy
