One Strong Cuppa Joe
Consummate campaigner Juan Valdez, along with the GEICO Gecko, took home the “top icon” title, winning the surely very scientific popularity poll conducted in conjunction with Advertising Week. Top slogans were GE’s “Imagination at work” and Hallmark’s “When you care enough to send the very best.”
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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